|When:||Wednesday Nov. 17, 2010, Noon - 2 PM|
|Place:||The Penn Club, 30 West 44th Street, New York, NY|
|Reservations:||Call Sam Koslowsky at (212) 520-3259 or email him.|
|Cost:|| $50 for non-members, $40 for
$5 surcharge for walk-in without reservation.
|Topic:||Using statistical analysis to dynamically generate web site pages and digital media|
|Abstract:||Kevin will discuss how statistical analysis is used to dynamically generate digital content, such as web site pages (including landing pages) and digital media (banner ads, etc) for our clients in order to increase response rates (click-throughs or conversions) to marketing campaigns.
Our "Media+1" product connects to all available biddable digital inventory and ensures that ads are shown to an appropriate target audience and purchased at the right price to deliver the most efficient media buy possible.
Vice President, Analytics & Business Intelligence, [x+1]
As Vice President, Analytics & Business Intelligence, Kevin currently owns digital analytics for some of [x+1]'s largest clients where he provides strategic leadership as well as regularly swims through their data.
Kevin deploys his in-depth knowledge of various analytics and marketing technologies such as web analytics, data mining & modeling, embedded predictive analytics, and marketing optimization to help ensure that clients receive the greatest possible return on their digital marketing investments.
His industry experience includes automotive, banking, consumer electronics, consumer package goods, credit card, e-commerce, government, insurance, pharmaceutical, technology and retail. Clients have included Fifth Third Bank, Bombay, Buy.com, CapitalOne.com, Chase.com, Compass Bank, Delta.com, Genentech, GNC, IBM, Linens-N-Things, Mazda, MillerBrewing.com, Mitsubishi, QualityHealth.com, Thomson Consumer Electronics, Toys "R" Us, Tweeter Electronics, USPS, Volvo, & more.