|When:||Wednesday October 21, 2015 | Noon - 2 PM|
|Place:||The Penn Club (map)
30 West 44th Street
New York, NY
Call (212) 362-0302 or email
|Cost:||$60 for non-members. Member signup fee discounted from cost for first-time attendees.
$50 for chapter members.
|Topic:||Building an Enterprise Customer Hub on Hadoop|
|Abstract:||Organizations today have access to enormous amounts of data. For most of them, customer data tends to reside in silos spread across hundreds of systems and platforms. Breaking down these data silos is one of the biggest challenges to gaining a unified 360-degree view of their customers. Driving a true 360-degree view of your brand's interaction with your customers and prospects requires a new approach.
Doing it right means thinking data first. We'll share how customers are leveraging Hadoop today to consolidate customer repositories in order to gain a unified customer view (promised by MDM and rarely delivered), track customer journeys to drive personalization & targeted marketing, reduce customer churn and use machine learning to provide better customer service while ensuring Ethical Big Data Governance and Security to avoid as one Gartner analyst described it "being creepy" with data.
Steven Totman is the Director of Field Technology and Financial Services Industry Lead for Cloudera's Field Technology Office, helping companies monetize their Big Data assets using Cloudera's Enterprise Data Hub. Steve joined Cloudera with over 15 years experience in large scale data processing; running strategy, product and engineering teams with hands on experience building and designing data architectures working with over 1000 + customer worldwide. Prior to Cloudera he was at Syncsort, IBM, Ascential, Informix and Ardent and was the key driver in the vision and creation of the IBM InfoSphere platform. His areas of focus include Big Data, Open Source software and development; Parallel processing, Data Governance, Data Discovery, Integration and Metadata. Steve was the DataStage worldwide product manager for over 7 years, the co-creator of Business Glossary and led the creation of IBM's metadata and data governance platform. Steve holds several patents in data integration and metadata related designs and has deep vertical experience across industries with a focus in Financial Services and Telco he is a former Brit now based in NYC.