|When:||Wednesday, Oct. 5, 2011, Noon - 2 PM|
|Place:||The Penn Club, 30 West 44th Street, New York, NY|
|Reservations:|| Call Sam Koslowsky at (212) 520-3259 or email him.
|Cost:|| $50 for non-members, $40 for
$5 surcharge for walk-in without reservation.
|Topic:||Analytics for the New Healthcare Relationship Marketing|
|Abstract:||Ira Haimowitz will be describing how the healthcare landscape has changed, and what the implications are for the design and measurement of relationship marketing programs to patients and healthcare professionals. He will also demonstrate a new wave of analytics for measuring program effectiveness.
A copy of Ira's new book, Healthcare Relationship Marketing (Gower Press), will be raffled off.
|Speaker:||Dr. Ira J. Haimowitz
Executive Vice President, Intelligence and Analytics, at The CementBloc, a leading health and wellness communications agency.
For over 20 years, he has provided healthcare clients innovative solutions for relationship marketing, segmentation, operations, measurement, and optimization. He has also enabled clients to evaluate the return on investment of their multichannel consumer and professional advertising campaigns.
Prior to joining The CementBloc, Ira was Vice President, Group Director of Insights and Optimization at Wunderman, leading a team with primary responsibility for healthcare clients. Ira has also spent 9 years on the manufacturer side as a Director and Team Leader for pharmaceutical companies Pfizer and Organon.