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Call Sam Koslowsky at  (212) 520-3259 or email him.



The Power of Shared Data Consortiums


presentation slides


Data consortiums or exchanges are valuable sources for new types of data that have proven themselves to be extremely powerful in a wide range of analytic applications, including market sizing, penetration, targeting, profiling and predictive modeling. These data pools give firms the ability to understand their clients and markets well beyond their own knowledge alone, and use of consortium-sourced data has generated quantum improvements in many of these kinds of activities.

Using IXI’s data exchange as an example, Ms. Russo will discuss the data origination and compilation process, methods to improve accuracy, and the benefits of leveraging this kind of data in a wide variety of applications.



Lee Russo
Senior Vice President in the Diversified Financial Services Group at IXI Corporation, an Equifax Company.

Lee has many years of consulting experience helping financial institutions use analytical methods to better-understand their markets and customers. For the past 6 years, Lee has worked at IXI, a financial marketing consulting company, using innovative geographic analytics to redefine the way banks perceive wealth within their client base and across the United States.

Prior to IXI, Lee worked at Claritas where she assisted retail banking organizations in enhancing their marketing information through the use of custom research. She got her start at Sagent Technology, where she implemented customized GIS applications for financial services firms.

Lee holds a B.A. in Geography, with an emphasis in Methods of Geographical Analysis, from San Diego State University.



WednesdayApril 14, 2010 Noon - 2 PM


The Penn Club, 30 West 44th Street, New York, NY



$50 for non-members, $40 for chapter members,
$5 surcharge for walk-in without reservation.



Call Sam Koslowsky at  (212) 520-3259 or email him.

Browse the meeting schedule , or get reservation information .