Wednesday Jun. 18, 2014
Eight Practical Rules for Building Marketing Mix Models:
Models that work - and that your clients can buy into
presentation slides -NEW-
Over the past 35 years, marketing mix modeling has undergone many changes: from very limited data to vast data bases; from bi- monthly or even annual data periods; from simple linear regression to very sophisticated mathematical techniques. Despite all of the changes, it is still essential for clients to understand a model in order to truly buy into it. The author outlines eight practical steps that should be taken in order to make models that work and are readily understandable.
or call John Waldes at (212) 362-0302
The Business of Big Data
San Jose, CA (June, 2014)
San Francisco, CA (November, 2014)
Huntington Beach, CA (April, 2015)
Next INFORMS NY Meeting
Wednesday Sep. 17, 2014 12:00 – 2:00 pm
Emily C. Plachy, IBM
Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics
Lessons learned authoring 31 case studies of how IBM uses analtyics across 9 business functions, such as HR, finance, marketing, manufacturing, sales, IT. The type of analytics used includes predictive analytics, optimization, text analytics and entity analytics.
INFORMS NY Metro is actively seeking speakers & topics.
If you have a data analytic or business oriented topic please contact Jack Theurer - firstname.lastname@example.org - or Leon Schwartz - email@example.com.
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