Wednesday Jun. 18, 2014
Eight Practical Rules for Building Marketing Mix Models:
Models that work - and that your clients can buy into
presentation slides -NEW-
Over the past 35 years, marketing mix modeling has undergone many changes: from very limited data to vast data bases; from bi- monthly or even annual data periods; from simple linear regression to very sophisticated mathematical techniques. Despite all of the changes, it is still essential for clients to understand a model in order to truly buy into it. The author outlines eight practical steps that should be taken in order to make models that work and are readily understandable.
or call John Waldes at (212) 362-0302
Huntington Beach, CA (April, 2015)
Next INFORMS NY Meeting
Wednesday Sep. 17, 2014 12:00 – 2:00 pm
Emily C. Plachy, IBM
Driving Business Value with Big Data and Analytics
Join us as we delve into real-world analytics case studies involving techniques such as social media analytics, text analytics, predictive analytics, optimization, constraint programming and entity analytics.
Cases will be drawn from multiple business functions: Human Resources, Finance, Supply Chain, Manufacturing, Sales and Services. Discussion will connect business problems, data selection and preparation, analytic technique(s) used, challenges faced, business outcomes, and lessons learned - in search of common themes.
INFORMS NY Metro is actively seeking speakers & topics.
If you have a data analytic or business oriented topic please contact Jack Theurer - email@example.com - or Leon Schwartz - firstname.lastname@example.org.
INFORMS NY is the New York City Chapter of the Institute for Operations Research and Management Science.
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